How to become a brand manager
- who is a brand manager
- who is a product manager
- who is a marketing manager
- what is a brand manager role
Brand manager salary
Brand manager qualifications.
What Does a Brand Manager Do? 2025 Guide
Working in brand management means developing a strategy that sets a company apart from its competitors and builds a long-lasting relationship with customers.
Being a brand manager means taking on a broad role that often requires familiarity with many aspects of marketing, including market research, content marketing, digital marketing, social media marketing, and design.
Brand managers don’t necessarily perform these responsibilities, but their knowledge will help guide each respective team to develop messaging and assets that align with a brand and strengthen its position in the marketplace.
Learn more about a brand manager’s responsibilities, the tools you may use in the role, and what it takes to become one.
What does a brand manager do?
Building a brand strategy means building a unique story and experience for customers—something that connects them with a company and its products and fosters loyalty over time.
Brand managers are responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that a
- what is a brand manager salary
- who is a product manager in tech